The loading page or journey starts with a Speed Read, “Welcome to a New Realm of Financial Understanding”. The Speed Read concept, created by Jaie Locke, is fascinating. It represents your ability to handle the content. Studies show that your brain can pick up words and sentences in phrases even if we multiplied the speed 10x. At The Fitzpatrick Group we believe in education. We believe you can understand your finances, various products, the markets, taxes, fees and costs, and strategy, given the proper time and resources. Too many industries do better when you, the consumer, understand less. Your financial future, and financial services, should not be one of those industries. By changing the color of one letter in the Speed Read, you brain remembers and picks up the additional letters and words. It also retains the information better. At The Fitzpatrick Group, we try to focus on simplicity and retention of key words and concepts as we work with our clients, such as: Volatility, Fees, and Taxes. This, we believe, allows you to develop a lifetime strategy that focuses on simplicity and efficiency. The Speed Read also represents the world we live in. This is an information age, and the information is coming at all of us very quickly. Content or information today must be simplified, direct, and educational, to be retained. The current financial services industry is anything but. The current state of finance is over-complicated, misleading, and relies solely on advisors pretending to be smarter than their clients. We hope the Speed Read gives you a sense of what you are capable of, what you can pick up and retain very quickly.

It is with this mindset that the graphics and colors of the website were chosen. The dark back drop and clouds depicts the current state of financial services, dangerous, unclear, ominous… a sense of void amidst the overabundance of products and advisor fees and services. Are you at all clear on how your retirement and/or portfolio will perform? What degree of certainty would you associate with your current plan? The dark clouds on the horizon represent an oncoming Storm. We believe that the financial arena is headed toward a storm of its own. The political arena, legislative risk, increasing tax risk, ever increasing market volatility, globalization, and corruption, constantly challenge and impact the status of your retirement portfolio. While there is no way to eliminate all risk from a strategy, we believe the goal should be to try. The current state of financial affairs exacerbates these risks and does little to protect you from their pitfalls. We hope and trust that the dark backdrop did not deter you from our Content and in a way aligns with some of your concerns and beliefs.

Life can move very quickly. Retirement goals, college, and business goals seem to go from a point on the horizon to right in front of us in an instant. The Fitzpatrick Group wanted to simulate this in our website’s journey. Time is everyone's greatest ally and worst enemy. You must accurately understand how to use time to your advantage. Uninterrupted Compound Interest is a key component to your success, and it is referenced here on the Journey to the top of the Pillar.

The Quick Approach quickly brings us to a Door on our concrete Pillar. This Door represents your opportunity. Your opportunity for change, your opportunity for a solid strategy amidst the confusion and ominous financial environment. An opportunity provided by The Fitzpatrick Group. That said, you must choose to walk through the Door. Choice is important at The Fitzpatrick Group. We believe in educating you on the status quo, The Retail Portfolio, as well as The Ideal Portfolio, and letting you decide which is better for you. Many individuals feel trapped in their current retirement strategy and often ask, “what else is out there, what else can I do…”? We can help, but you must choose. The ride to the top of the Pillar demonstrates the size and power of the strategies we explore. The strategies we educate on are not new, in fact they are the foundation of every great business, bank, and wealthy family across America. The certainty and power of these assets are reflected in the large Pillar. The light at the top is a beacon and calling that provides clarity through education. The stone construction is a symbol of foundation, strength, and the very essence of the earth and world we live in. The simple but powerful, the Pillar is a reminder, a calling, for people to go back to the basics. There is confidence and strength in removing the gimmicks, gambling, and marketing, from your plan.